Heritage hospitality merchandise

The Astor Hotel Tianjin, made buildable.

A living hotel museum translated into an official 450+ piece guest keepsake.

Discuss a hospitality project
Official Astor Hotel Tianjin building-block model displayed with its finished retail box
Client
The Astor Hotel Tianjin
Format
450+ pieces
Project no.
20606
Completed
Early 2025

The short answer

What was created for The Astor Hotel Tianjin?

Cool Toys Trend planned, designed, developed and produced the hotel’s official architectural building-block cultural merchandise: a 450+ piece retail set based on its recognisable historic facade.

The finished product was publicly released for hotel retail, the museum shop, guest souvenirs, events, meetings, VIP gifting and city cultural tourism.

A living piece of hotel history

A place with more than a century of stories.

Founded in 1863, The Astor Hotel Tianjin is described by a Chinese government expert source as China’s earliest surviving foreign-oriented hotel. Its surviving historic site dates to 1886, and the property continues to operate as both a hotel and a museum.

Background: China Time-honored Brand Digital Museum, Tianjin Municipal Bureau of Culture and Tourism and Overseas Chinese Affairs Office.

Present-day red-brick facade, timber verandas and tower of The Astor Hotel Tianjin
TodayThe operating hotel and museum in Tianjin.
Historic archival view of The Astor Hotel Tianjin and its corner tower
ThenThe historic street-corner composition behind the model.

Architectural translation

Recognition lives in the details.

The set concentrates the hotel’s identity into a compact display model: the warm red-brick upper floors, long timber verandas, pale ground-floor rhythm and the gray corner tower that anchors the facade.

Front three-quarter view of the 450+ piece Astor Hotel Tianjin building-block model
Complete 450+ piece architectural model
Close view of the model's layered verandas, roofline and central facade details
Layered verandas and roofline
Rear view of the finished Astor Hotel Tianjin building-block model
A finished model designed for display from every angle

One coherent retail object

The story continues through the box and instructions.

The packaging carries the hotel’s sepia archive language, official identity and architectural imagery. Inside, the hotel-reviewed historical text gives the build a sense of place before assembly begins.

Finished retail package for Astor Hotel Tianjin building-block model number 20606
Finished retail packaging · Project 20606
Astor Hotel Tianjin package, instruction booklet and packed building pieces
Box, hotel-reviewed instruction booklet and packed components

End-to-end delivery

One team from heritage research to finished merchandise.

Cool Toys Trend carried the official project across the complete product-development path.

  1. 01Creative planning
  2. 02Architectural research
  3. 03Brick model design
  4. 04Instruction design
  5. 05Packaging design
  6. 06Product development
  7. 07Production
  8. 08Photography
Finished Astor Hotel Tianjin model displayed on its retail box inside the hotel
Publicly released merchandise in the hotel retail environment

Released in the real world

Designed to work across the guest journey.

The set gives visitors a buildable connection to the property while supporting several hospitality and cultural-retail occasions.

Hotel retail Museum shop Guest souvenirs Events Meetings VIP gifting City cultural tourism

Your place, made buildable

Turn a landmark guests remember into merchandise they keep.

Share the property, story, audience, occasion and intended quantity. We can assess the right model format, packaging direction and delivery path.

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