Cool Toys Trend · Design & editorial studio
Custom brick products.
Made for your story.
We turn brand stories, places and milestones into buildable gifts and collectibles — from the first idea to the finished product.
Complimentary initial visual concept. Within 48 hours after we confirm your brief is complete.
In detail: the Xiezhi display build from our collection.
Featured collection / Original display design
LAND.
A world around
every collectible.
Original display scenes, designed and made by Cool Toys Trend. Explore the details in our photo gallery.
Explore the displays
01 / Your idea, developed
A good project starts with a conversation.
You do not need a finished design. Tell us who it is for, what it should celebrate and when you need it. We help shape the creative direction, brick design and packaging.
See the design-to-delivery process- Branded gifts
- Launches, employee milestones and objects that keep a brand in view.
- University keepsakes
- Campus landmarks, anniversaries and alumni connections.
- Cultural collectibles
- Buildings, collections and local stories, translated into bricks.
02 / Selected work
Real projects, built for real occasions.
From a hotel guest experience to a university anniversary and museum retail, each project begins with a specific audience, use and story.
View all case studies
A guest experience designed to continue beyond the hotel.
Creative planning, brick design, packaging, production and event activation.
Two campus landmarks for a 130th-anniversary collection.
Planning, two brick models, instructions, packaging, production and photography.
A museum landmark translated into a 680+ piece keepsake.
Creative planning, architectural model design, product development and production.
03 / Why the editorial background matters
Design insight.
Editorial experience.
Real connections.
Our work brings together creator commissions, magazine publishing and international field reporting. Explore the stories behind those capabilities.
Pictured: LEGO Ideas 21340, photographed for our review.
Commissioned work / Jan Woźnica
A creator invitation. A gift readers could build.
Read the story
Field reporting / Baltimore 2026
From the show floor to an eight-part story.
Read the field notes
Publishing / Cool Toys Trend
Years of curiosity, collected in print.
Explore the magazine04 / Stories & Insights
What we are seeing now.
Source-checked reporting on brick culture, product design and the ideas that can shape a better custom brief.
See all stories
05 / Let's make it tangible
What would your story look like in bricks?
Start with a complimentary initial visual concept, within 48 hours after we confirm your brief is complete. It is a direction for discussion, not a construction-ready design or a physical sample.
Typical projects start from 300 units. Production usually takes 4–8 weeks after design approval. Complexity, packaging and delivery destination can affect timing.