Official hospitality merchandise & activation · 2026
A hotel experience guests can build into.
Cool Toys Trend turned The Ritz-Carlton, Tianjin’s ZEST EXPRESS food trailer into an official 269-piece keepsake, then developed the October guest programme around it.
Discuss a hospitality activation
- Client
- The Ritz-Carlton, Tianjin天津丽思卡尔顿酒店
- Product
- ZEST EXPRESSBrick Food Trailer Set
- Format
- 269 piecesSKU KWC20610
- Status
- Delivery · Sep 2026Guest activation · Oct 2026
The project, clearly stated
What did Cool Toys Trend create for The Ritz-Carlton, Tianjin?
Cool Toys Trend planned, designed, developed and produced the hotel’s official ZEST EXPRESS Brick Food Trailer Set, translating a working on-property food trailer into a 269-piece branded product.
Our scope also covers the October 2026 guest activation: community invitations, AFOL displays, a large hotel-related MOC model, an on-site burger-and-building-set bundle and a social photo moment.
Current status: product delivery is scheduled for September 2026. The activation is scheduled for October 2026; event photography will be added after it takes place.
A real service point, already alive
Start with the experience guests can already see, smell and taste.
The full-size ZEST EXPRESS trailer sits against the hotel’s neoclassical exterior. Its soft black shell, lion emblem and open service hatch gave the product a recognisable silhouette before a single brick was selected.
Experience translation
The trailer is only the beginning of the scene.
The model keeps the full-scale trailer’s rounded black body, white hotel emblem, red-and-white serving awning and open service counter. A chef, server, menu board, burger, fries and café seating turn the object into a compact hospitality story.
- 01Recognisable silhouette
Curved corners and the long black shell make the trailer readable at a glance.
- 02Brand details with restraint
The hotel lion and ZEST EXPRESS identity appear where guests encounter them in the real service environment.
- 03A complete guest moment
Food, people and seating explain how the trailer is used, not only what it looks like.
- 04Built for display after the event
The finished scene remains a branded reminder once the burger has been eaten and the event is over.
One coherent branded object
The build, box and instructions carry the same hospitality identity.
The official hotel and ZEST EXPRESS marks continue onto the retail package and the 53-page illustrated guide. The colourful brick border gives the gift energy while the black trailer remains the focal point.
Scheduled for October 2026
Make the merchandise the reason people gather.
The October programme is designed to bring the hotel, its guests and brick culture into the same space. Cool Toys Trend and the hotel will invite audiences from their own channels, including Cool Toys Trend’s community of hundreds of thousands of followers.
AFOL builders will bring original work for display, while a large hotel-related MOC becomes the visual centrepiece. Guests can purchase a burger-and-building-set bundle, explore the displays and complete an on-site photo check-in.
Community invitation
Hotel guests, brick fans and Cool Toys Trend’s wider audience meet around one on-property moment.
AFOL showcase
Adult fans of building bricks bring original models to create discovery and conversation.
Large-scale hotel MOC
A custom display build gives the activation a memorable centrepiece tied directly to the property.
Food + keepsake bundle
The real burger experience and the buildable trailer can be purchased together on site.
Guest photo moment
A clear check-in point helps the experience travel through guest-created social content.
Programme details describe the planned October 2026 activation. This page will be updated with documentary event photography and confirmed outcomes after the event.
End-to-end responsibility
One team connected product development with live experience.
Cool Toys Trend carried the official project from first direction through production and event planning, keeping the branded object, community programme and hotel setting aligned.
- 01Creative planning
- 02Service-scene translation
- 03Brick model design
- 04Instruction design
- 05Packaging design
- 06Sampling & production
- 07Photography
- 08Event planning
- 09Community outreach
From guest touchpoint to guest keepsake
What part of your hospitality experience should become buildable?
Share the property, dining concept, audience, occasion and desired guest journey. We can connect the right product format with packaging, on-site programming and creator-community support.