The Ritz-Carlton, Tianjin · Delivered in 2026
A hotel experience guests can build into.
The official 269-piece ZEST EXPRESS set has been delivered. The Ritz-Carlton, Tianjin has introduced a burger-and-building-set package, and invited builder Banbei Ningmeng has completed a larger display model.
Discuss a hotel merchandise project
- Client
- The Ritz-Carlton, Tianjin天津丽思卡尔顿酒店
- Product
- ZEST EXPRESSBrick Food Trailer Set
- Format
- 269 piecesSKU KWC20610
- Status
- DeliveredDining package introduced · Large MOC completed
The project, clearly stated
What did Cool Toys Trend create for The Ritz-Carlton, Tianjin?
Cool Toys Trend planned, designed, developed and produced the hotel’s official ZEST EXPRESS Brick Food Trailer Set, translating a working on-property food trailer into a 269-piece branded product.
The delivered product includes the bricks, branded packaging and a 53-page illustrated building guide. The hotel has introduced a burger-and-building-set bundle. Cool Toys Trend also invited builder Banbei Ningmeng (半杯柠檬) to create a larger food-trailer MOC, now completed as a physical model.
Project update · The building sets have been delivered, the dining package has been introduced and the large MOC has been built. Event dates and participation details follow the hotel and organisers’ official announcements.
A real service point, already alive
Start with the experience guests can already see, smell and taste.
The full-size ZEST EXPRESS trailer sits against the hotel’s neoclassical exterior. Its soft black shell, lion emblem and open service hatch gave the product a recognisable silhouette before a single brick was selected.
Experience translation
The trailer is only the beginning of the scene.
The model keeps the full-scale trailer’s rounded black body, white hotel emblem, red-and-white serving awning and open service counter. A chef, server, menu board, burger, fries and café seating turn the object into a compact hospitality story.
- 01Recognisable silhouette
Curved corners and the long black shell make the trailer readable at a glance.
- 02Brand details with restraint
The hotel lion and ZEST EXPRESS identity appear where guests encounter them in the real service environment.
- 03A complete guest moment
Food, people and seating explain how the trailer is used, not only what it looks like.
- 04Built to keep after the visit
The finished scene remains a reminder of the hotel visit once the burger has been eaten and the guest has returned home.
One coherent branded object
The build, box and instructions carry the same hospitality identity.
The delivered set brings together the model, brick bags, branded box and 53-page illustrated guide. The official hotel and ZEST EXPRESS marks continue across the package and instructions. The colourful brick border gives the gift energy while the black trailer remains the focal point.
The hotel dining package · Introduced
A burger now. A build to take home.
The Ritz-Carlton, Tianjin has introduced its ZEST EXPRESS burger-and-building-set package. It connects a meal at the real food trailer with the official 269-piece version guests can take home.
Cool Toys Trend contributed to the supporting marketing and activity planning. The boxed set gives the dining experience a second part: opening the package, following the illustrated guide and building the trailer after the visit.
Package availability and purchase terms are set by the hotel. The completed set and branded packaging are shown here.
Large MOC · Physical build completed
The same food trailer, built for a closer look.
Cool Toys Trend invited Banbei Ningmeng (半杯柠檬) to create a large food-trailer MOC, short for “My Own Creation”. The original model has been physically completed. It is a separate display work from the 269-piece guest set.
Who made the large display model?
Banbei Ningmeng designed and built the larger MOC. Cool Toys Trend invited the creator and contributed to display planning. The long black body, serving windows, wheels and support legs echo the full-size trailer.
With the roof removed, the counter, cups, plates and kitchen equipment become visible. The smaller set is designed to take home and build; the larger model provides room to explore the same scene in more detail.
These photographs document the completed model. Community invitations, adult fan displays and guest photo activities remain subject to the hotel and organisers’ event announcements.
Explore the story behind the hotel keepsake or see the Chinese project record and hotel package poster.
End-to-end responsibility
From product development to delivery and display planning.
Cool Toys Trend carried the official set from creative direction through design and production, and supported the dining package and activity planning. The larger MOC is an original build by Banbei Ningmeng, invited by Cool Toys Trend.
- 01Creative planning
- 02Service-scene translation
- 03Brick model design
- 04Instruction design
- 05Packaging design
- 06Sampling & production
- 07Photography
- 08Event planning
- 09Community outreach
From guest touchpoint to guest keepsake
What part of your hospitality experience should become buildable?
Share the property, dining concept, audience, occasion and desired guest journey. We can connect the right product format with packaging, on-site programming and creator-community support.