Brand gifts people do not throw away.
Launch gifts, partner kits, membership rewards and employee moments shaped around a product, building or brand character.
Cool Toys Trend · Custom brick product studio
Build your brand into something people keep.
Creative direction and brick design for brands, universities and cultural destinations. We help shape the idea as well as the product.
Complimentary initial visual concept. Within 48 hours after we confirm your brief is complete.
300units as a typical starting point
4-8weeks after design approval
50published magazine issues
5clear stages from brief to delivery
Who we work with
Built around a real moment, not a generic souvenir.
Start with the occasion and the people you want to reach. Our team helps identify the story, the recognisable brand details and the product format that brings them together.
Campus memories made tangible.
Anniversary editions, landmark buildings, alumni gifts and graduation pieces designed to carry a shared memory.
A place visitors can take home.
Museum retail, destination icons, exhibition models and cultural objects translated into a buildable format.
What we make
From your idea to a custom brick product.
Creative planning, brick design, packaging and the story around the object are developed together, with your audience, budget and use in mind.
Architecture and landmarks
Recognisable buildings and spaces translated into a stable, display-ready scale.
Characters and cultural symbols
Brand characters, local motifs and human stories developed with clear rights and usage boundaries.
Gift and retail editions
A build, printed instructions and packaging designed as one coherent keepsake.
Exhibition models and installations
Models and scene-based installations for exhibitions, venues and live brand moments.
Editorial and launch support
Creator context, photography, interviews and story assets that help the finished object travel further.
Proof and stories
We have been inside brick culture for years.
Our difference is not a bigger list of factory claims. It is the combination of creator access, editorial judgement and the ability to carry an idea into a physical product.
How a project moves
A clear direction. Then a considered product.
Brief and creative planning
We discuss the audience, occasion, quantity, budget, timing and rights, then confirm the brief and what the object should communicate.
Initial visual concept
Our team prepares a complimentary first direction within 48 hours after we confirm your brief is complete. It gives your team a visual starting point to discuss before detailed development.
Brick design and prototype
With the next stage agreed, we develop the proportions, connections, stability, parts, instructions and sample. The visual concept is refined through structural and practical checks.
Approval and production
Final details are recorded before quantity production, packing and quality checks.
Delivery and story assets
We coordinate the agreed delivery route and prepare the product context, imagery or editorial support included in the scope.
Practical questions
What to know before the first brief.
What does the complimentary concept include?
An initial visual direction shaped around your brand, audience and occasion, at no cost. It is for discussion, not a construction-ready design or a physical sample. Detailed brick design, prototyping, packaging and production are scoped separately. Additional concepts or revisions are agreed separately.
When does the 48-hour window start?
After we review your information and confirm your brief is complete. Sending the first email does not start the clock. We will ask for any missing details before confirming the starting point.
What is the usual minimum quantity?
Typical custom programmes start from 300 units. The suitable quantity depends on model complexity, packaging, printed parts and the intended price point.
How long does a project take?
Production usually takes 4–8 weeks after design approval. Creative development, prototyping, complex packaging, freight and destination requirements may add time.
What information helps you evaluate a project?
Tell us the audience, occasion, quantity, desired date, destination, target budget range and the place, product or story you want the model to represent.
Can you reproduce any logo, character or building?
We need the appropriate permission for protected logos, characters, artwork and photography. We confirm the usage boundary before design and do not present unapproved concepts as finished client work.
Are these official LEGO products?
No, unless a page explicitly states otherwise. We develop custom building-block products with appropriate compatible systems and supply partners. Cool Toys Trend is an independent publication and studio.
Can you deliver outside China?
International delivery can be scoped case by case. The route, cost, customs requirements and timing must be confirmed for the project destination before they are promised.
Start with the story
Give your team a direction to discuss.
Bring us your brand, audience and occasion. We will help shape the first visual direction.