City landmark mystery-box series
Tianjin, collected one landmark at a time.
Five miniature city icons. One random design per box. A complete destination-merchandise program created for The Summit of Tianjin.
Discuss a city collection
- Client
- The Summit of Tianjin天津之心
- Series
- 5 landmark designs
- Format
- 1 random build per box
- Completed
- 2024
The short answer
What did Cool Toys Trend create for The Summit of Tianjin?
Cool Toys Trend planned, designed, developed and produced a publicly released five-model Tianjin landmark blind-box collection. Each sealed box contains one randomly selected build from the complete city series.
The program connected landmark selection, brick model design, instructions, packaging, development, production and photography as one coherent retail system.
One city, many visual languages
A collection that moves from riverfront engineering to local heritage.
The five subjects give the series a broad picture of Tianjin: transport, waterfront landmarks, European-influenced architecture and the traditional city gateway. That contrast makes every reveal distinct while keeping the full set recognisably Tianjin.
City references: Tianjin Station and Jiefang Bridge, Tianjin Eye and Ancient Culture Street, and Tianjin Century Clock — Tianjin Municipal Government.
The five-design collection
Five icons. Five different reasons to keep building.
Piece counts and architecture vary by subject, but the footprint, display intent and photographic language keep the range connected.
Tianjin Station
The curved silver-white frontage becomes a compact horizontal display with an unmistakable central clock form.
Tianjin Eye
The circular landmark is reduced to a crisp white wheel, bridge structure and a bright ribbon of Haihe blue.
Jiefang Bridge & Tianjin Century Clock
Two neighbouring riverfront icons share one base, creating a miniature urban scene rather than a single isolated object.
St. Joseph Cathedral · Xikai Church
Warm red and cream masonry, three domes and green cupolas preserve the building’s instantly recognisable rhythm.
Jinmen Guli · Ancient Culture Street
A green-roofed gateway and long low frontage introduce the traditional old-city side of Tianjin to the collection.
The reveal starts with the box
One random model, one recognisable city system.
Every sealed box contains one of the five designs. The blue retail pack brings the skyline, model family and approved THE SUMMIT OF TIANJIN identity together before the customer discovers which landmark is inside.
- Outside
- One unified city-series identity
- Inside
- One randomly selected landmark build
- Across the range
- Five models designed to be collected
End-to-end delivery
From choosing the city icons to producing the finished series.
Cool Toys Trend carried the complete program across creative, product and production work.
Lead brick designer: KarasCD
- 01City landmark selection
- 02Creative planning
- 03Architectural research
- 04Brick model design
- 05Instruction design
- 06Packaging design
- 07Product development
- 08Production & photography
Released in the real world
Built for more than one point of sale.
The series was produced and publicly released for city cultural-tourism retail, visitor souvenirs, events, conferences, exhibitions, VIP gifting and transport-hub retail.
Your destination, made collectible
Turn a city map into a merchandise system people want to complete.
Share the destination, audience, sales context, intended quantity and landmarks under consideration. We can assess the right series structure, model scale, packaging and delivery path.